COMPANY

Cat Person

ROLE

As Senior Graphic Designer and sole designer for the majority of my tenure, I helped the newly launched Cat Person brand define and develop a loyal following. I built new packaging lines and updated our existing portfolio (over 30 SKUs). I provided art and photo direction for campaigns. I've also created shotlists, styled props, and crafted content for social, email, web, & growth channels.

SKILLS

Packaging Design
Photo & Art Direction
Shotlists
Social Content
Email, Web, & Print
Growth Ads

Snapshot: Holiday 2023

Art Direction

I pitched and art directed a holiday card for the launch of our new treats line. Illustration by Hin Meo.

Lifestyle Shoot + Rollout

I refined the overall look with our CD, then created a shotlist with the full campaign in mind — social, email and growth channels. To bring the shoot to life, I worked with a prop stylist to curate props for the shoot.

Prop Styling for Ecommerce

I sourced and styled props for the eccommerce products of our shoot.

Packaging Portfolio

Core Portfolio 2.0

Refined our entire wet & dry food portfolio (over 20 SKUs), and also introduced an expanded color palette along the way.

Savory Chews

Created the visual direction, illustration, and design for our first ever dry treats line!

Saucy Supplements

Produced a new look and feel for our line of functional puree treats. My goals were to give the line more charm, add transparency around product benefits, and create a design to pop on shelf.

Mousse Toppers

Created packaging for the launch of our Mousse Toppers.

Packaging Examples

Savory Chews — Chicken Recipe

Wet Food — Chicken & Turkey Recipe, Shreds in Broth

Dry Food — Salmon & Tuna, 2lb

Mousse Toppers — Tuna Recipe

Social Media

Curation, Illustration, Design, Content Ideation

I helped bring the newly launched brand to life on socials, developing a devoted and sizable following (3-4x industry engagement rate, 2nd most popular cat brand on IG). My focus centered on Cat Person's mission to elevate cat lifestyle in an inclusive way. To do so, I curated photo & art, pitched one-off and recurring content ideas, and used my illustration skills to create viral educational content.

Email

Email 2 of 8 for our 2023 Holiday Campaign

Email 3 of 8 for our 2023 Holiday Campaign

Bill Thru Redesign, January 2024

Email 3 of 6 for our 2023 Reformulation Launch

Spring Cleaning Email, 2023

Email 3 of 8 for our 2023 Holiday Campaign

Email 3 of 3 for Cat Health Month

Skin & Coat Supplement Promo, December 2023

Other Highlights

"Jason" Toy

I designed a cat toy! This catnip toy was created for our 2021 Jason Wu X Cat Person campaign.

Tea for Two

For our 2020 holiday collection, I designed packaging for our new seasonal item, catnip tea! We provided instructions for how to brew tea for you and your cat.

Cat Person Olympics

For the 2021 Olympics, I pitched and helped create our own social series inspired by our little fury athletes. For the campaign, we held events on IG stories where we would share examples of our cats competing and invite our followers to submit their own videos! I created video templates of our cats "judging" (looking at camera while a score card slides up into frame). The response was incredibly positive and created large amounts of UGC content for our page.

CD for Holiday 2022

I had the opportunity to provide creative direction for our holiday 2022 campaign, entitled "Creature Comforts". I curated the overall feel, shared a general theme and ideas with my social and creative team to execute on, and directed our lifestyle & product shoots.